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Property developers keep residents updated on crisis

11/2/2011

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Communication channels vary by type of project, but the most widely used one-way channel is a notification letter dropped into residents' mailboxes.

A good developer, property management firm or juristic person management firm will send out a letter well ahead of time to prepare residents for emergencies such as the current crisis.

One such developer is Land & Houses Plc (LH). Jirayu Vibultangman, who lives in LH's Sivalee Suvarnabhumi project in Bangkok's Bang Na district, says residents were told how to prepare for the flood by letters in the mailbox starting in September.

The development has also taken good flood-prevention measures.

At L.P.N. Development condominiums managed by its Lumpini Property Management Co subsidiary, a three-page letter was placed in all mailboxes telling residents how to prepare for the flooding and providing emergency contact numbers.

However, some condo owners do not live in their units, having bought them as investments instead, so other channels such as SMS are considered a more effective way to reach them.

Charan Kesorn, managing director of the subsidiary, said residents and owners of all L.P.N. projects were being kept updated via SMS.

For projects that are not yet inundated, a message announcing this fact is sent every day at 4 pm.

But if the risk is high or a site has already been flooded, the situation will be reported as it changes.

Marote Vananan, a deputy chief officer at Asian Property Development Plc, says AP uses both both off- and online channels to keep customers and residents informed of the situation.

He listed offline channels as the juristic person manager or project manager, the announcement board at the project, SMS and AP's call service centre, he said.

Online channels are the company's website and Facebook page, which are the fastest ways to communicate in real time with large numbers of customers.

AP updates the situation once a day for projects that remain safe from flooding, twice a day for ones that floodwaters have approached and three times a day for inundated projects.

A survey of 30 listed developers' websites show that fewer than half are using this channel to supply information during the crisis.

LH was judged to have performed the best overall, as it began preparing for the flooding since long before Greater Bangkok was hit.

It continues to post updates and photos of its projects, both flooded and non-flooded, on its website.

Pruksa Real Estate communicates with residents and customers through its website, blog and Twitter and Facebook accounts as well as its contact centre, which is operating 24 hours during the crisis.


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