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Developers adapt strategy to damp mood

10/13/2011

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In preparation for big floods in Bangkok, the developer SC Asset Corporation will accelerate buying new plots of land in case construction is delayed, even as it maintains its project launches later this month.

Another developer, Supalai Plc, says it will be more selective in new land acquisitions for future development by trying to avoid areas with high risk of flooding.

SC chief operating officer Kree Dejchai said it would focus on pre-built houses, which usually take six to seven months to complete in case new projects being prepared for next year are delayed.

"Of course flooding will affect construction. If we cannot develop pre-built units as scheduled, we could lose up to 500 million baht in sales and several of our new projects for next year will be delayed," he said.

The company is putting more emphasis on preventive measures rather than construction to reduce the impact from flooding.

To replace the possible loss in sales during the first two months next year, the company bought three new plots worth 1.2 billion baht around Rama IX Road to develop a condominium and two low-rise projects.

SC plans to launch nine new housing projects in the fourth quarter of the year worth a combined 9.7 billion baht after opening three new projects worth 4 billion the first nine months of the year.

SC has recorded around 6 billion baht in sales this year, up 85%, with a target of 8 billion for 2011 and 10 billion in 2012. In the third quarter, it posted 2 billion baht in sales, double last year's performance.

Atip Biijanonda, managing director of Supalai Plc, noted that while it wants be more selective on development plots, most low-rise projects are in low-lying suburban areas prone to flooding.

After the flood recedes, the company expects a slight increase in construction material prices. However, most of its projects on hand already have construction contracts so the impact should be muted. As well, it may face a shortage of workers if people return to their hometowns after the flood to rebuild.

Supalai plans to launch the 1.6-billion-baht Supalai Park Kae Rai-Ngam Wong Wan today offering 709 units sized between 31 and 72 sq m and priced from just over 1 million baht. At the end of the month, it will launch the 2-billion-baht Supalai Park Ekamai-Thong Lo with 660 units sized between 34.5 and 74 sq m priced from 1.79 million baht.

SC shares closed unchanged yesterday on the Stock Exchange of Thailand at 10.40 baht with total trade of 8.7 million baht. SPALI shares also closed unchanged at 13 baht in trade of 52.7 million baht.

Bangkok Post 13/10/2011

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